What We Offer

GLocal Insight is a SMALL, CHEERFUL and FLEXIBLE international research and consulting company whose staff offer a combination of strong drive and determination, to which each adds a wealth of frontline experience.

• SMALL: We do not wish to create a huge entity that would require that our core team members each spent their days solely engaged in management. We wish to maintain the AGILITY that comes with being SMALL.
• CHEERFUL: We love being busy, and we aim to be always CHEERFUL.
• FLEXIBLE: We aim to be FLEXIBLE in always putting the client first.

We have access to an extensive Chinese network through our Beijing Office. What is more, in addition to just covering the major urban centers of Beijing, Shanghai, Guangzhou and Shenzhen, our reach extends to a host of regional cities including Suzhou and Wuxi, etc. Moreover, unlike the big international players in the marketing research industry, our extensive local knowledge means access and the ability to undertake fieldwork in rural areas. Apart from Tibet, we basically have all the bases covered in China.

Additionally, more than just speaking native English, Chinese and Japanese, our core team boasts inherent cultural understanding. What is more, added to its wealth of frontline experience, our multilingual team possesses highly-developed skills when it comes to appreciating issues, the planning of solutions, the analyzing of research, and communicating with clients. In accordance with client needs, we offer accurate and comprehensive suggestions regarding the undertaking of research and consultation activities in both China and Japan.

In that such tools are important in terms of helping clients resolve their issues, we are constantly applying ourselves to propose optimized solutions.

We are not merely vendors of research methodologies themselves. Rather, to sufficiently resolve the numerous issues that confront our clients, we constantly dedicate ourselves so that we can respond through various means.

Overview surveys of target markets…

• As primary research, we can target industry insiders for feedback sessions and formal interviews, etc.
• As secondary research, we can help you screen whatever published reports and articles are to be found in target markets, etc.

Quantitative & qualitative surveys…

• Market size estimates, demand trend analyses (trend shifts and outflows, etc.), U&A surveys, market landscape analyses, brand equity analyses, key driver analyses, idea testing, concept testing, package testing, product testing, etc.

Methodologies

• Quantitative: Internet surveys (available on both PC and mobile/smartphone platforms), face-to-face interviews, group tests, central location tests, home use tests, etc.
• Qualitative: Group interviews, depth interviews, pair depth interviews, market observations, home visits, accompanied shopping exercises, workshops, ethnography, etc.
• Other: Desk research, feedback sessions and formal interviews with industry insiders, reports written by industry insiders, marketing research of online communities, social space research, social listening research, etc.

• We are always happy to hear from people. Please feel free to contact us regarding anything whatsoever to do with your marketing research needs in China or Japan.
• Just fill out the simple form below, and then click the send button.