Strengths

Commencing with our founding partners, each core team member at GLocal Insight boasts more than 20 years of hands-on consulting experience within the marketing research domain. What is more, because our founding partners wished to personally keep providing clients with marketing research and consulting services rather than becoming bogged down in senior management positions at huge players in the marketing research industry, GLocal Insight was established in 2013 as a firm that is driven by the bywords of being SMALL, CHEERFUL and FLEXIBLE!

• SMALL: We do not wish to create a huge entity that would require that our core team members each spent their days solely engaged in management. We wish to maintain the AGILITY that comes with being SMALL.
• CHEERFUL: We love being busy, and we aim to be always CHEERFUL.
• FLEXIBLE: We aim to be FLEXIBLE in always putting the client first.

Throughout Japan, we offer numerous research options, both offline in the real world, and online over the Internet.

We have access to an extensive Chinese network through our Beijing Office. What is more, in addition to just covering the major urban centers of Beijing, Shanghai, Guangzhou and Shenzhen, our reach extends to a host of regional cities including Suzhou and Wuxi, etc. Moreover, unlike the big international players in the marketing research industry, our extensive local knowledge means access and the ability to undertake fieldwork in rural areas. Apart from Tibet, we basically have all the bases covered in China.

Additionally, more than just speaking native English, Chinese and Japanese, our core team boasts inherent cultural understanding. What is more, added to its wealth of frontline experience, our multilingual team possesses highly-developed skills when it comes to appreciating issues, the planning of solutions, the analyzing of research, and communicating with clients. In accordance with client needs, we offer accurate and comprehensive suggestions regarding the undertaking of research and consultation activities in both China and Japan.

We view research and analysis methodologies merely as means to an end. As such, what is more important than the methodologies themselves is that they be in accordance with the aims of the exercise.

In that such tools are important in terms of helping clients resolve their issues, we are constantly applying ourselves to propose optimized solutions.

We are not merely vendors of research methodologies themselves. Rather, to sufficiently resolve the numerous issues that confront our clients, we constantly dedicate ourselves so that we can respond through various means.

Overview surveys of target markets…

• As primary research, we can target industry insiders for feedback sessions and formal interviews, etc.
• As secondary research, we can help you screen whatever published reports and articles are to be found in target markets, etc.

Quantitative & qualitative surveys…

• Market size estimates, demand trend analyses (trend shifts and outflows, etc.), U&A surveys, market landscape analyses, brand equity analyses, key driver analyses, idea testing, concept testing, package testing, product testing, etc.

Methodologies

• Quantitative: Internet surveys (available on both PC and mobile/smartphone platforms), face-to-face interviews, group tests, central location tests, home use tests, etc.
• Qualitative: Group interviews, depth interviews, pair depth interviews, market observations, home visits, accompanied shopping exercises, workshops, ethnography, etc.
• Other: Desk research, feedback sessions and formal interviews with industry insiders, reports written by industry insiders, marketing research of online communities, social space research, social listening research, etc.

Commencing with our founding partners, each core team member at GLocal Insight boasts more than 20 years of hands-on consulting experience within the marketing research domain. What is more, because our founding partners wished to personally keep providing clients with marketing research and consulting services rather than becoming bogged down in senior management positions at huge players in the marketing research industry, GLocal Insight was established in 2013 as a firm that is driven by the bywords of being SMALL, CHEERFUL and FLEXIBLE!

• SMALL: We do not wish to create a huge entity that would require that our core team members each spent their days solely engaged in management. We wish to maintain the AGILITY that comes with being SMALL.
• CHEERFUL: We love being busy, and we aim to be always CHEERFUL.
• FLEXIBLE: We aim to be FLEXIBLE in always putting the client first.

We have access to an extensive Chinese network through our Beijing Office. What is more, in addition to just covering the major urban centers of Beijing, Shanghai, Guangzhou and Shenzhen, our reach extends to a host of regional cities including Suzhou and Wuxi, etc. Moreover, unlike the big international players in the marketing research industry, our extensive local knowledge means access and the ability to undertake fieldwork in rural areas. Apart from Tibet, we basically have all the bases covered in China.

Additionally, more than just speaking native English, Chinese and Japanese, our core team boasts inherent cultural understanding. What is more, added to its wealth of frontline experience, our multilingual team possesses highly-developed skills when it comes to appreciating issues, the planning of solutions, the analyzing of research, and communicating with clients. In accordance with client needs, we offer accurate and comprehensive suggestions regarding the undertaking of research and consultation activities in both China and Japan.

In that such tools are important in terms of helping clients resolve their issues, we are constantly applying ourselves to propose optimized solutions.

We are not merely vendors of research methodologies themselves. Rather, to sufficiently resolve the numerous issues that confront our clients, we constantly dedicate ourselves so that we can respond through various means.

Overview surveys of target markets…

• As primary research, we can target industry insiders for feedback sessions and formal interviews, etc.
• As secondary research, we can help you screen whatever published reports and articles are to be found in target markets, etc.

Quantitative & qualitative surveys…

• Market size estimates, demand trend analyses (trend shifts and outflows, etc.), U&A surveys, market landscape analyses, brand equity analyses, key driver analyses, idea testing, concept testing, package testing, product testing, etc.

Methodologies

• Quantitative: Internet surveys (available on both PC and mobile/smartphone platforms), face-to-face interviews, group tests, central location tests, home use tests, etc.
• Qualitative: Group interviews, depth interviews, pair depth interviews, market observations, home visits, accompanied shopping exercises, workshops, ethnography, etc.
• Other: Desk research, feedback sessions and formal interviews with industry insiders, reports written by industry insiders, marketing research of online communities, social space research, social listening research, etc.