China Research

Our veteran team that over many years has handled numerous international research projects throughout China can provide you both with quality that offers peace-of-mind and the value of local Chinese pricing

• Our China Team boasts a wealth of experience developed over many years. By leveraging our extensive local knowledge, we can fully brief you on the nation and its markets from an insider’s perspective.
• Sei Shiba, one of our founding partners, brought with him the nucleus of our Beijing Office. The team he leads share a common passion in that they are driven by the desire to support international clients.

• Our China Team possesses the skills to successfully recover test products after home use tests. They also know what quality assurance practices are necessary to successfully conduct recruiting, fieldwork and data-processing in the Chinese market.

• Both the quantitative and qualitative teams in our Beijing Office are led by veteran researchers.
• Our core staff are multilingual native speakers of Chinese, Japanese and English, all of whom have more than 20 years’ hands-on experience. Each of our dedicated moderators also enjoy an extensive career.
• The quantitative and qualitative teams in our Beijing Office have extensive experience in a wide range of different research techniques including face-to-face interviews, telephone interviews, central location tests, home use tests, mobile surveys, various forms of online research, home visits, shop-along exercises and ethnographic studies.
• Our researchers have extensive experience in a wide range of categories including motor vehicles, cosmetics, personal care and feminine products, foodstuffs, beverages and tobacco items.

• In addition to covering major urban centers through our Beijing Office and a presence in Shanghai, our reach extends throughout the country excepting Tibet. What is more, our extensive local knowledge gives both access and fieldwork opportunities in rural areas.

• When undertaking quantitative research in China, a particularly important matter is how to best maintain quality control. At GLocal Insight, our China Team has developed a set of wide-ranging guidelines.
• Our quality control and fieldwork elements are established independent of one another. Meanwhile, the Quality Control Manager and our sales planning staff share responsibility in the fielding of projects.
• Concerning all potential respondents recruited in advance by recruiters, they are independently re-screened by our quality control staff to make sure they fully meet project criteria.
• Whereby lifestyle and income considerations are defined as respondent criteria, our quality control staff also undertake surveillance of the living conditions of potential respondents to confirm their suitability.
• When undertaking fieldwork, rather than our fieldworkers it is the QC staff who confirm respondent credentials. We also ask that all respondents furnish those credentials that directly relate to their specific project. For example, driver’s licenses and vehicle registration documents are necessary to participate in automotive studies, meanwhile identification booklets are required to be involved in research that relates to infant products and baby food. (In China, parents are issued with official identification booklets that set out the parent/child relationships).
• After fieldwork has concluded, our quality control staff carry out inspections of questionnaires and undertake respondent callbacks at a rate of 20% or more.
• What is more, to the extent that it is possible, the basic approach that we adopt when conducting quantitative research is to have our field staff conduct face-to-face interviews with respondents.

• Make use of our conveniently-located Beijing Office. Located in the heart of Beijing’s CBD, it offers great access to and from the airport.
• What is more, it has the facilities to conduct quantitative research. Both audio and video can be recorded, and sessions viewed by remote.
• In Shanghai as well, we can access the best facilities for individual client needs.

• We are always happy to hear from people. Please feel free to contact us regarding anything whatsoever to do with your marketing research needs in China or Japan.
• Just fill out the simple form below, and then click the send button.